Brandlight has been created and is offered to serve you with the following aims:
- To provide a direct, transparent and traceable route-to market from manufacturer to consumer.
- To publish unbiased information and offer references and sources wherever possible.
- To offer links to our industry peers for recognition and direction to primary information sources.
- To promote cost and energy-efficiency through the use of technology, policies, and communications designed to save time, money and concern.
- To invest in the health, safety and security of customers, colleagues and partners.
- To re-invest in development and innovation for the continued improvement and passing on of knowledge and efficiency gains.
- To campaign for the promotion of fairness and equality in all areas where we have an opportunity or influence.
- To operate lawfully, respectfully and responsibly to the societies that we service.
- To support education in health, science, technology and social-responsibility.
- To make resource-efficient choices in all uses of energy and raw materials where available.
- To promote open-source software, open-data and contributions back to software communities through feedback, review, testing and code.
- To respect personal privacy, and the right to have personal data protected and forgotten.
- To promote security through the use of technology, policies and openness.
- To make carbon-neutral decisions where possible, minimise negative externalities and contribute to their reduction.
- To re-use, renew and recycle wherever possible.
- To apologise if we make a mistake, explain what happened, learn and evolve to continually minimise any risks involved in our operations.
- To insist our suppliers, clients and partners are notified of this mission statement, are encouraged to adopt their own similar policies, and are offered the free use of our own under GNU GPL licence terms [1].
- To be a net contributor to the societies that we enjoy the benefits of.
