Reviews & Feedback

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Brandlight Reviews


Our sole official independent Brandlight reviews partner is TrustPilot.

You can read all verified Brandlight reviews on TrustPilot since our engagement of their independent service here:

We utilise TrustPilot’s paid subscription service for your reassurances that we take reviews and feedback seriously in actively encouraging all the many positive stories and responding to them to say thank you, or to research any issues you may have been sufficiently unhappy with to feel the need to resort to public negative reviews, so we can make things better every day.

Share the joy

Some customers are just great people, and wish to share their time and knowledge with other potential customers – and some try to get more of our attention than every other customer that received good attention and is happy enough to leave a good review – we’ll work with everyone that has good intentions – because none of us are perfect and it’s just the right thing to do when we strongly believe in good manners and being good customers ourselves too.

There is a very real effect from the high search-ranking value for measurable differences in search result click-through-rates from those magic 5-stars in search results nowadays – which is a system designed as much for the system providers profit as it is your service in seeking other Brandlight customer reviews – hence we have been compelled to write our own public right-of-reply and explanation here to help you in forming your own experiences and decisions.

Reviews platform subscription

The reason we pay TrustPilot a subscription for their platform is to help with their cost-coverage in providing an email reminder service, and verification integration system for genuine customer order reviews – and so that we do have one official independent review platform we can support in their own pursuit of unbiased integrity.

We are happy enough with TrustPilot’s own ethical service, and the work they put into preserving that independent trust in their review platform’s integrity, they we feel that paying gives us the best possible chance of a fair representation on a platform we have assessed, as developers ourselves, and can endorse so that you can trust as our chosen single-source of truth for customer feedback ratings.


However, we wish to be transparent in explaining our payment for this service, as we see them as the best of the available commercial options – and have not yet seen a sufficiently funded not-for-profit alternative.

Building, maintaining and hosting websites isn’t cheap nowadays, and can often cost more than business with physical print or buildings – so there are costs that need covering for the existence of an independent reviews platform – and that is currently an area primarily serviced by for-profit businesses – as much as it is relied upon by both commercial businesses and non-commercial services – so until a publicly owned open-source alternative is available, funded by all commercial entities and tax-payers, we work with the best of the options available to us.

Asking for reviews

With your permission, we email you reminders after ordering to help-us-to-help-you with positive reviews when you are happy with our customer service experience – or to contact us directly if there has been anything you would like to see improved – so there is a cost in their premium service to us for that email delivery and personal service in keeping reviews clean and genuinely helpful – for which we declare our engagement and respect for your need for that independence too.

Trusted reviews

There are a few other platforms that offer “free” review services – however, they are all substantial commercial businesses, so they must have a revenue model for providing their “independent” platforms – which is typically in securing your attention for searching for things online or entertaining you – and then serving paid-for advertising alongside that information or entertainment.

So, we do monitor those reviews platforms too and aim to respond to them also – but it might just take a little longer since we’re already offering an official primary independent review platform for verified customers, that is solely in the business of review management and publishing – and has no other apparent conflicting interests.

Alternative reviews platforms

The additional reviews platforms we spend time and money monitoring, because so many of you like using them for their good search and entertainment offerings, are:

However, these platforms currently offer no complimentary verified customer systems that we could utilise without over-extending our own communications to your inbox by asking for too much of your valuable and respected time in placing your personal insights on those too – so they come with a recommendation for your discretionary caution to read between the lines – because who would go to all the effort of writing all this if there wasn’t a good reason and need to balance the information that we can sometimes find elsewhere?

Fake reviews

Unfortunately, a side-effect of the high profile given to the 5-star rating graphic alongside search results for terms like “Brandlight reviews”, Brandlight ratings”, “Brandlight feedback” and other variations has created a significant financial incentive for an industry of so many review websites of variable ethical and service standards.

Trusted services

In creating a brand for our products and services – we are in the business of building trust with both our existing customers, and potential new customers – so anything that affects that trust or perceived trust affects us both morally and financially – and also therefore the resources we can secure for giving you the great services you naturally expect from trusting us with your hard-earned custom and investment in time researching us, and the market we work in.

Protecting our good reputation

We are personally and reputationally affected by highly visible reviews websites ranking for search terms using our brand name, due to the perceived first-impression that these sites claim to help potential customers form in a very short period of time when looking mostly at just the first page of results for that search – they of course know this, and have a high incentive to rank highly for search terms including our brand name or website address and the word “reviews” or “feedback” – but also an incentive to attract the attention of that brand name they are ranking for to then sell managed subscription services – regardless of whether they are a duplication of costs and communications.

Verified customers

When we see these reviews sites ranking for our trusted Brandlight brand name we contact them to ask them to either prove that all customer reviews are genuine or remove our trademarked brand name from their website within our quite normal civil rights for both fair and balance reporting from all publishers – and a reasonable expectation that all publishers have a reliable mechanism for proving that every single review is a genuine customer and the resulting rating is unbiased regardless of a brand having a paid subscription or not.

Brand reputation

We do this because the laws of defamation and libel are there to protect people and brands from reputational damage that can come with unproven or incorrect information publishing – and to be fair to the customers that rely on both our brand name – and the reassurance it give them that we truly care about both our name and their anxiety-free customer services experience without unnecessary or unfounded concern – there are enough genuine worries in the world without people also then making a business out of creating new ones by misappropriating the laws of free-speech for publishing unquantifiable review ratings.

Review bias

Fake reviews can also feed a very normal human instinct for confirmation bias, and unnecessarily inflame anyone seeking confirmation of their opinion, regardless of it’s statistical significance in comparison to the many thousands of positive reviews we are very grateful for and hope that you see too.

There can be a financial incentive for less-honourable or illegitimate competitors to create or pay for negative reviews – and without the requested information to prove that all customer reviews are genuine – we have no way to either substantiate untrue reviews or remedy legitimate ones that have been misguided to an unauthorised reviews website.

Avoid untrusted scam reviews websites

The most determined and least moral of the brand-reputation reviews ransom protection-racket websites generally have well-crafted canned-responses written by their designers to deny take-down requests, and will make their inaction or proclamation of representing customer’s free-speech sufficiently unhelpful enough to hope to create a high incentive to try to secure less cost-conscious marketing managers and brands into also then paying for their services too – ultimately adding to the overall costs of bringing you great products and services.

It is likely that most rely on the generally higher cost of time and money for legal action, especially with small businesses – hence we feel it also helps many other businesses and people frustrated by these websites to be aware of our experience, information and to collectively create a counterbalance of information and action to remedy any unhelpful market-distortions.

The worst ones out there, that we don’t even know yet if we want to name or link to, use even more fever-fueling tactics will try to rank for terms like “avoid Brandlight” or “Brandlight scam” or similar negative searches – and will then conveniently pose as a concerned customer sending a link to your customer service asking you if they should be worried about these reviews in the hope that the front-line staff will create enough noise about it to gather the attention and then payment from an unsuspecting marketing or public relations manager that might feel they are just doing their job. Hence this article exists to help explain this to everyone for the good of all of the very good majority of us and you.

We hope you are smarter than this – but enough businesses fall for this reputational ransom racket that they continue to receive sufficient remuneration to continue to operate – and it is something that we expect search engines over time to demote – but for as long as there isn’t a shortage of people paying to recover or manage their reputation they are still out there.

Unverified reviews takedown removal requests

In the interests of our transparency and clear and public policy with regard to these unauthorised reviews websites, the following ones have been contacted and refused to remove our brand names from their websites, a list which we will update from time-to-time as they either take our polite personal requests seriously or new ones arise:

  • Brandlight
  • sitejabber Brandlight

Great customer reviews

Perhaps you can see now how everything is not as it first seems online – but that we make extraordinary efforts to balance this with clear and transparent information and a sincere effort to earn and look after your trust for many years to come.

With your help through positive reviews, we will continue to have and carefully use the employment you offer us and resources that follow our efficiency to keep finding and doing the best for you.

Leaving nice positive reviews really does help

If you would like to help, please do leave us great reviews anywhere you feel you can help us and other potential customers find out about us – with or without ordering if you just like the website and our mission – we truly only exist to serve you with the products and services you really want – and help protect you with our technology, experience and Mission Statement to preserve your time and offer you good value for your faith in us.

In the interests of supporting good businesses with good values and ethics, we openly encourage you to re-publish this or a similar articles on your own website reviews policy and experience, as a small way to balance the unchecked and unmanaged public information that can so easily be created but difficult to remove, and help explain to your customers what we are all working hard to manage among everything else we need to prioritise for the good service we offer every day.

If there’s something you want us to improve – please let us know – and when you’re happy, please tell everyone:

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