Opinion

Brand consistency

Branding is more than a logo, a font, or colours. Successful branding is a consistent ...

The One Page Pitch

The thinking goes, that to attract the right interest in a proposition – it must ...

Google’s Your Money, Your Life (YMYL) and Expertise, Authority, Trust (E-A-T) Core Algorithm Update

Putting users first We must start with any understanding of how Google works by understanding ...

The Remote Team Advantage for Information Services

A brief history of our setup From 2Mb/s to 2Gb/s Our founding members started working ...

Calculate retail, wholesale and direct-to-consumer prices, costs and margins

Costing, margins and pricing is one of the most complex logic calculations in our systems ...

Stop risking your business with forecasts

If it says it’s going to be sunny on Saturday, don’t go sunbathing in the ...

SEO is dead – so don’t waste your time and money

You don’t need an SEO expert either Disclaimer: I am NOT a search engine optimisation ...

Documentation is an asset for your team and brand value

Everything we do in designing our platform is with the overall aim to minimise duplication ...

Creating an international ecommerce platform that doesn’t need selling

We appreciate and understand the need for sales representatives, commissions and targets in many organisations ...

The pursuit of website speed is almost over when you have perceptibly instant page loading times everywhere

Google-fast search on your website The benchmark for search latency to be perceived as instant ...

Use the time you would be writing emails and messages to publish valuable content instead

Life already feels too short online with the exponential explosion in the amount of written ...

Valuing website software and content as investment assets on your balance sheet

The irony of what we do with software development is that it is often unfairly ...