Marketing

Information Design: Making Facts Digestible

At present, we are living in the Information Age. Even though the overall circulation of ...

Brand consistency

Branding is more than a logo, a font, or colours. Successful branding is a consistent ...

The One Page Pitch

The thinking goes, that to attract the right interest in a proposition – it must ...

Google’s Your Money, Your Life (YMYL) and Expertise, Authority, Trust (E-A-T) Core Algorithm Update

Putting users first We must start with any understanding of how Google works by understanding ...

Calculate retail, wholesale and direct-to-consumer prices, costs and margins

Costing, margins and pricing is one of the most complex logic calculations in our systems ...

SEO is dead – so don’t waste your time and money

You don’t need an SEO expert either Disclaimer: I am NOT a search engine optimisation ...

Creating an international ecommerce platform that doesn’t need selling

We appreciate and understand the need for sales representatives, commissions and targets in many organisations ...