Dedicated outreach email sending domain, service and warmup

Sending large volumes of outreach cold-emails requires a dedicated sendmail server, domain and setup to ensure your main domain’s trust reputation is not affected for email deliverability.

Email providers like Google’s Gmail, Outlook, Hotmail, Yahoo, and corporate email servers have sophisticated spam protection systems, so all automated cold-email outreach systems need a specific setup, operating with strict limits and natural behaviour patterns, to ensure cold-email deliverability to new contacts.

One of the key services we offer for maintaining a high delivery, open, read and reply rate is our Email contact research for personalised introduction copywriting service, to ensure every email is unique, personal and minimises the chances of receivers marking it as spam.

Coupled with this, is the dedicated sendmail server setup and warmup, to ensure outreach emails from your systems and ours reach the maximum possible target audience.

There can be diminishing returns from high-volume and aggressive campaigns, so we always recommend moderation in outreach cold-emailing, with both the warming up of the sendmail domain, and personalising emails, for the longest possible life-span of your outreach domain and email accounts.

We will help monitor your email deliverability, recommend pauses in campaigns and re-warming, or transition to new or multiple sendmail domains for maximum ongoing deliverability.

This multi-domain setup is a recognised and acceptable way to manage outreach email setups, remaining separate from your main email systems.

Your reply-to email address can still be to your main domain inbox, if preferred, and depending on your preference for your CRM and tracking systems or ours.

If your main domain were brandlight.org, then your outreach sendmail domains could be variations of this, for example; getbrandlight.org, joinbrandlight.org, brandlight.email, brandlightmail.org etc.

These secondary domains, will be redirected to your main website or specific service URL, so that email receivers will still be able to find your information from typing the domain in a browser to research the authenticity of your email and business offer.

Multiple mailboxes can be created per domain, and it is strongly recommended that these mailboxes are the named sales representatives or sales contacts for your new business communications.

You will be the registered owner of the domain, with optional private WHOIS domain trust records for privacy, if you prefer.

Requirements

• Registered domain for outreach needs to be over 7 days old before the warming-up process.
• .com or country domain extensions are recommended.
• The domain will only be used for outreach email communications.
• DNS will be managed through Cloudflare, our account or yours.
• Business email hosting with Cloudron or Google Workplace.
• Mailboxes are for real people using real names.
• Outreach emails will include your name, phone number and address but no links or attachments.

New business bonus

For every new client, we’ll also compose a recommended email template, subject, body and signature structure, based on a proven and optimised format, from our experience with thousands of cold-emails warming optimisations and A/B tests, to maximise your open, read and reply rates.

Ethical email marketing

Email is one of the most effective, targeted and measurable direct return on investment marketing channels for high-value and results-based services.

This is exactly the same setup and method we use for our own services promotion, new client discovery and onboarding.

Tried & tested to guarantee you results, with a predictably high return-on-investment compared to less targeted advertising channels.

Our sendmail server setup is perfect for growing your brand and business, ethically and sustainably.

Talk to us, tell us your story

Still not sure? Just open the chat on the website and ask us anything…