Costing, margins and mitengo is one of the most complex logic calculations in our systems – and it is running around the clock on our servers to continually update prices, based upon the latest cost-data, to provide the most efficient and sustainable value for both brands and consumers.
There are many variables in these calculations – but from millions of transactions on many platforms, for goods in the £5-£100 range – we can help give you an idea of the general budget calculations based on our accounting analysis, client mayankho, and partner experiences.
Chodzikanira! Izi zonse ndi zochuluka kwambiri zomwe zimatengedwa kuchokera kuzinthu zikwizikwi - ndipo mawerengeredwe azinthu zimasinthidwa kuchuluka kwakukulu kutengera mtundu, zolemera, mavoliyumu, zakudya zazing'onozing'ono, mashelufu, ntchito & mitengo yamisonkho, mitengo ya zinthu, mpikisano ndi zachuma zochuluka.
Nthawi zambiri, kuchokera kumanzere kupita kumanja, ndi njira zotsika mtengo kwambiri mpaka pamtengo wokwera kwambiri kuchokera kwa opanga makina kupita kwa makasitomala, m'zochitika zathu zodzichepetsa:
| Pakatikati Ndalama Zambiri Zogwira Ntchito (Ndalama Zokhazikika) |
Yambirani kwa Makasitomala | Kutsatsa Kwapaintaneti | Othandizana nawo | Press | Ebay & Paypal | Amazon FBM | Ma Media TV | Amazon FBA | Ogulitsa, Ogulitsa & Ogulitsanso Malo Ogulitsa | Retail Yaku Amazon |
| Sales Taxes | 0% to 20% | 0% to 20% | 0% to 20% | 0% to 20% | 0% to 20% | 0%to 20% | 0% to 20% | 0% to 20% | 0% to 20% | 0% to 20% |
| Revenue Net | 80 mpaka 100% | 80 mpaka 100% | 80 mpaka 100% | 80 mpaka 100% | 80% mpaka 100% | 80% mpaka 100% | 80% mpaka 100% | 80% mpaka 100% | 80% mpaka 100% | 80% mpaka 100% |
| Payment Processing Fees | 1% to 3% | 1% to 3% | 1% to 3% | 1% to 3% | 1% to 3% | 0% | 1% to 3% | 0% | 0% | 0% |
| Commissions | 0% | 0% | 10% | 0% | 10% | 15% | 0% | 15% | 0% | 0% |
| Marketing | 5% | 10% | 1% | 20% | 5% | 5% | 20% | 5% | 10% | 10% |
| Losses & Damages | 0.5% | 0.5% | 0.5% | 0.5% | 1% | 1% | 1% | 1% | 1% | 1.5% |
| Discounts, Promotions, Multi-Buy Offers & Kutumiza kwaulere | 10% | 10% | 10% | 10% | 10% | 10% | 10% | 10% | 10% | 10% |
| Margin Share | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 30% | 20% |
| Delivery | 10% | 10% | 10% | 10% | 10% | 10% | 10% | 15% | 0% | 5% |
| Manyamulidwe, Logistics & Returns | 3% | 3% | 3% | 3% | 3% | 3% | 3% | 6% | 6% | 6% |
| Duties | 0% to 5% | 0% to 5% | 0% to 5% | 0% to 5% | 0% to 5% | 0% to 5% | 0% to 5% | 0% to 5% | 0% to 5% | 0%to 5% |
| Cost of Goods (Wholesale Mtengo) | 20% | 20% | 20% | 20% | 20% | 20% | 20% | 20% | 20% | 20% |
| Mtengo Osiyanasiyana | 48,5% mpaka 76.5% | 52,5% mpaka 81.5% | 55,5% mpaka 82.5% | 64,5% mpaka 91.5% | 60% mpaka 93% | 64% mpaka 95% | 65% mpaka 91% | 72% mpaka 93% | 78% mpaka 112% |
82,5% mpaka 108.5% |
| Kugulitsa Kupyola Malire kuchokera Ndalama Zopeza | 51,5% mpaka 23,5% | 47,5% mpaka 18,5% | 44,5% mpaka 17.5% | 45,5% mpaka 8.5% | 40% mpaka 7% | 36% mpaka 5% | 35% mpaka 9% | 28% mpaka 7% | 22% mpaka -12% | 17.5% mpaka -8.5% |
| Wopanga Zopindulitsa Zapamwamba |
7% | 7% | 7% | 7% | 7% | 7% | 7% | 7% | 7% | 7% |
| Pakatikati Ndalama Zambiri Zogwira Ntchito (Ndalama Zokhazikika) |
Yambirani kwa Makasitomala | Kutsatsa Kwapaintaneti | Othandizana nawo | Press | Ebay & Paypal | Amazon FBM |
Ma Media TV | Amazon FBA | Ogulitsa, Ogulitsa & Ogulitsanso Malo Ogulitsa | Retail Yaku Amazon |
| Customer Services | 2% | 2% | 2% | 2% | 2% | 2% | 2% | 2% | 1% | 1% |
| Inventory & Logistics Planning & Compliance | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 0.5% | 0.5% |
| Warehouse Management | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 0.5% | 0.5% |
| Product Management & Compliance | 3% | 3% | 3% | 3% | 3% | 3% | 3% | 3% | 1.5% | 1.5% |
| Marketing Services & Compliance | 3% | 3% | 3% | 3% | 3% | 3% | 3% | 3% | 1.5% | 1.5% |
| Channel Software | 2% | 2% | 2% | 2% | 2% | 2% | 2% | 2% | 1% | 1% |
| Accounts, Analytics & Reporting | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 0.5% | 0.5% |
| Hosting & Software | 2% | 2% | 2% | 2% | 2% | 2% | 2% | 2% | 1% | 1% |
| Mtengo Wokhazikika | 15% | 15% | 15% | 15% | 15% | 15% | 15% | 15% | 7.5% | 7.5% |
| Ogulitsa Net Profit Potential | 36,5% mpaka 8.5% | 32,5% mpaka 3.5% | 29,5% mpaka 2,5% | 30.5% mpaka -6.5% | 35% mpaka -7% | 21% mpaka -10% | 20% mpaka -6% | 13% mpaka -8% | 14,5% mpaka -19.5% | 10% mpaka -15.5% |
| Wopanga Adagulitsa Net Profit Potential | 43,5% mpaka 15.5% | 39,5% mpaka 10,5% | 36,5% mpaka 9.5% | 37,5% mpaka 0.5% | 42% mpaka 0% | 28% mpaka -3% | 27% mpaka 1% | 20% mpaka -1% | 21.5% mpaka -12.5% | 17% mpaka 0.5% |
| Corporation Taxes | 11% to 0% | 11% to 0% | 10% to 0% | 10% to 0% | 11% to 0% | 7% to 0% | 6% to 0% | 4% to 0% | 4% to 0% | 3% to 0% |
| Pakatikati Ndalama Zambiri Zogwira Ntchito (Ndalama Zokhazikika) |
Yambirani kwa Makasitomala | Kutsatsa Kwapaintaneti | Othandizana nawo | Press | Ebay & Paypal | Amazon FBM |
Ma Media TV | Amazon FBA | Ogulitsa, Ogulitsa & Ogulitsanso Malo Ogulitsa | Retail Yaku Amazon |
| Kafukufuku, Development & Kukula kwa Zachuma | 43,5% mpaka 8.5% | 39,5% mpaka 3.5% | 36,5% mpaka 2,5% | 37,5% mpaka 0% | 35% mpaka 0% | 28% mpaka 0% | 27% mpaka 0% | 20% mpaka 0% | 21,5% mpaka 0% | 17% mpaka 0% |
Nthawi ikavomera, tidzapanga izi kukhala chida chothandizira mayiko osiyanasiyana, mitundu yazogulitsa komanso ziyembekezo za bajeti.
Malingaliro
Taganiza kuti 50% yazokhazikika zolipira anthu ogulitsa, mashopu ogulitsa ndi malo ogulitsa pamsika ngati kutsika kwakukulu kwa ndalama zomwe zingachitike kuti ndalama zizigwiritsidwa ntchito, ngakhale zonsezo zikuyenera kukhala ndi onse njira, zotchingira zazitali kwambiri zimafunikira kuti njira zotsika ndizotsika ndizomwe zilipo kale.
Ma Marchail maapa ndi ma avareji pazinthu zazitali za mashelufu ndipo zimatha kusiyanasiyana kwambiri pakukambirana, nthawi zambiri zimatengera kufunikira kapena thandizo la malonda.
Zochitika
Monga mukuwonera, nthawi zambiri mtengo waukulu komanso wopindula aliyense pazomwe amachita akhoza kukhala boma lokhalo - poganizira; ntchito, misonkho yogulitsa, misonkho yolembedwa kwa aliyense wogwira ntchito, komanso misonkho yopindulitsa yonse - ntchito zachuma zomwe zimapangidwa ndi ndalama zonse kuchokera kwa omwe amapereka msonko mu msonkhu zimatha kubwezeretsanso 30% -50% pa misonkho.
Mutha kukhala otsimikiza kuti boma lanu likudziwa izi, choncho ndi bwino kukumbukira mukamakambirana zinthu ngati thandizo la boma lanu pogwiritsa ntchito zinthu, njira zophunzitsira, zothandizira mabungwe azamalonda ndi zothandizira pantchito zokulitsa, makamaka pamene zopereka zonse zili mkati dziko kapena ofuna kutuluka kunja.
Generally the revenue-share, apportioned by percentage, then goes to; the retailer, manufacturer, advertisers, marketing platform, delivery, Manyamulidwe and logistics – all before any of the teams offering and servicing sales.
Makina olipirira, ngakhale ali ndi magalimoto ambiri, otsika mtengo kwambiri kuti asunge ndi kupindula ndi zachuma zambiri, akutenganso gawo lina la ndalama kwina ndendende ndi gawo lomwe dipatimenti yonse imagwirira ntchito pogulitsa.
Mofananamo, masiku ano kuchititsa nyumba ndi omwe amapereka mapulogalamu akuwonjezekanso, kukhala pafupi kapena kupitirira mtengo wa nyumba zopangira nyumba ndi kukonza.
Nowadays, we are seeing that the cost of delivery to consumers is equating to approximately the same as the overheads of providing and staffing physical retail outlets, with cost-savings from customer collection, lower fraud and logistics losses, resulting in similar mitengo online and offline – depending of course on the location of the outlet for convenience, duty-free or premium experience.
Nthawi zambiri, muyenera kukhala wopanga kuti apange malire okwanira kuti athe kupereka zifukwa zogulitsa zazikulu.
Zosakhudzidwa pang'ono pazogulitsa, zimatsitsa mtengo wake wonse kuchokera kwa wopanga kupita kwa ogula, kulinganiza moyenera ndi kuwerengera kuyenera kukwaniritsa magawo angapo apamwamba pa njira iliyonse.
Ma njira omwe amafunikira malo ogawitsira ambiri adzawonjezera mtengo wa kukhudza ndi kukonzekera kukapereka.
Mapeto
Kuwongolera mtengo pamaganizidwe anu munjira ndi zosankha ndikofunikira kwambiri chifukwa chiwopsezo chachikulu cha mayendedwe onse okhala ndi mtengo wokwera kwambiri ndichowonongeka.
Most businesses would expect to average out somewhere in the middle but this will not happen by accident – it requires understanding and mitengo calculation to factor in all variable costs – which can often result in having to charge higher prices on many indirect channels to ensure all costs are covered and the channel is sustainable. Some channels can command a small premium from their customer-inertia generally from multi-brand basket filling, and some channels are much more mtengo-sensitive than others.
Both the largest margin opportunity, and mitengo efficiency to the consumer, comes from enabling a direct-to-consumer and bulk-buying sales – whereby the reduced marketing costs for loyal customers can be instead invested back into the loyalty and value for the customer with points, promotions, discounts, bonuses and lower mitengo for repeat customers.
Nthawi zambiri mtengo wotsika kwambiri wotsatsa umakhala pa kukhulupirika kwa makasitomala ndi kutumiza - komanso ndizosangalatsa kwambiri kugawana pakati pa malonda ndi makasitomala.
Mtundu wa Brandlight
Kuti mupereke phindu labwino kwambiri, kukhulupirika kwa makampani komanso luso la makasitomala, tinapanga Brandlight kuti izikhala yosavuta komanso yotsika mtengo kwambiri kuti ubale wathu ndiwofunika makamaka makasitomala, mtundu ndi othandizana nawo.
Timagwiritsa ntchito ukadaulo kupanga zachuma pamlingo, zomwe zimapangitsa kuti pasakhale mtundu umodzi womwe ungasunge ndalama zonse zomwe magulu ambiri omwe adapanga, adakwaniritsidwa ndikuwongolera zida zonse zambiri ndi maluso ofunikira pakompyuta yamakono.
Ndikofunikira kufananiza zathu ntchito yazamalonda popereka mtengo wa mtundu uliwonse kuyesera kubwerezanso ndi kusamalira zonsezi m'nyumba, ndikufunikira otukula ena ambiri, mapulatifomu achitatu, zophatikiza, ndi ogulitsa.
Cholinga chathu chonse ndikupereka mwayi kwa makasitomala ofanana ndi msika uliwonse wa pa intaneti pazinthu, kuthamanga ndi chitetezo - ndiye kuti zimapitirira kuposa mtundu wa chidziwitso chapadera komanso ubale wapadera wa mtundu kulumikizana.
Njira zonse ndizovomerezeka, ndipo aliyense amakhala ndi makasitomala awo omvera nawonso, kotero kupatsa kukhalapo kwa malonda, ndi makasitomala opezeka pazinthu zazikulu, kulikonse komwe angafune, timapereka zida ndi njira zophatikizira m'misika yonse yayikulu ndi njira zomwe zimagulitsidwa.
Zowongolera Brandlight
- Kuthandizira kulunjika kwa ogula kudzera mwa organic, kusaka kolipira ndi traffic nawo.
- Kupeza pafupifupi malipiro akukonzedwa kumunsi 1%.
- Zobera zimayang'ana pamalamulo onse kuti zithetsedwe kuzowonongeka pamilandu yoyeserera ndikuyitanitsa ndalama zochepa zogulira.
- Kuchepetsa kuchepa kwa masheya, kuwonongeka, kutha kwa nthawi ndikubwerera ngakhale kuli koyenera komanso kudzikonzekeretsa kulinganiza mapulani.
- Kukhazikitsa njira yogulitsira
- Manyamulidwe service optimisations to enable mitengo with free worldwide Manyamulidwe, and additional premium services for time-sensitive customers.
- Maximising positive product and brand ndemanga through a personal services, prompt and human kulumikizana, measured automated mayankho requests, and thorough satisfaction assurances.
- Zogwirizana ndi kupatsidwa mphamvu kulumikizana pamayendedwe onse, nsanja ndi maulamu - kupezeka nthawi iliyonse komanso kulikonse komwe makasitomala anu angakhale.
- Kuthandizira zosankha zonse zamayendedwe, kupukutidwa kwa mtanda ndi kuzindikira kwa chizindikirocho pamayendedwe onse omwe mungakonde.
- Kuyika patsogolo ndikuchinjiriza mapaulendo okhazikika ndi njira zopezera ndalama, kupita kumsika, kuti mugule magawo osiyanasiyana opindulitsa.
Njira Yogwiritsira Ntchito Zachuma
Ndizodziwikiratu kuti kukhala ndi njira yotsika mtengo yofananira ndi yogula makasitomala ndikofunikira kwambiri pakugulitsa mtengo, kusamalira pachiwopsezo komanso kufunikira ndalama zomanga mtundu.
Ndi njira zonse zokhala ndi ndalama zambiri zogwirira ntchito, kusankha komwe kungayike patsogolo kungapangidwe ndi cholinga chokweza chilichonse musanawonjezerere ndalama zina pakuyambitsa lotsatira, kapena kuchedwa kuyesa kuchita zonse nthawi imodzi.
Monga pambali, ngati muli mumsika wogawana m'makampani ena, Mapulogalamu Olipira, Mapulogalamu ndi Othandizira Opanga zitha kuwoneka ngati bizinesi yopindulitsa bwino, yolosera komanso yogulitsa mukangofika pazovuta zawo.
Kugulitsa magawo mumisika yamsika kungakhale gawo lomwe layamba kale, popeza maulendo omwe adasangalatsidwa nawonso amawoneka kuti ndi okwera mtengo kwambiri, ndipo mtunduwo umazindikira kufunikira kwa zomwe ali nazo ndi zomwe akupanga, kenako nkutsata chiwongola dzanja chambiri- njira zina zogwiritsa ntchito
Manyamulidwe companies and warehouse logistics companies would all seem to be on the rise, and it could be that the retail property sector has already over-shot the bottom of its value, so could rise again, given that their cost-efficiencies, social-activity and service experiences are still very difficult to replace with online-only strategies.
Izi ndizachidziwikire malingaliro onse a wolemba wanu potengera zomwe takumana nazo, maphunziro ndi kusanthula deta.
Muyenera nthawi zonse kufunafuna upangiri woyenera ndi wodziwa zonse pazachuma zigamulo mukamapanga mapulani a bizinesi omwe sangathe kuwerengera pachiwopsezo kapena magawo olimbikitsira, chifukwa chovuta kuwerengera komanso kuwunika masiku ano kukhala oyenera kwa mapulogalamu omwe amalembanso zofunikira kuzikwaniritsa.
