Simukufunanso katswiri wa SEO
Chodzikanira: SIRI katswiri wofufuza (SEO) - sindigulitsa ntchito zamagetsi.
Sindili daft okwanira kuganiza kuti kulemba SEO nthawi zambiri m'nkhaniyi kumandipezera Google kapena mtundu wina uliwonse wosakira kugwiritsa ntchito mawu awa.
Ndikunena izi chifukwa malingaliro awa amangokhala achikale ndipo sagwira ntchito.
Kodi injini zosakira zitha kuganiza?
Makina osakira tsopano ali ndi njira zowunika kuti adalirika komanso kuthekera kuchokera kuzomwe mudalemba, zomwe mumalumikiza, ndi cholinga chanu. Amadziwanso ngati ndili wokondwa, wachisoni, wokwiya kapena waulesi pomwe awerenga izi - zomwe ndi zowoneka bwino.
Komabe, kuthekera kwa chitsimikiziro cha injini yakusaka ndikungowonjezera kwa kuthekera kwathu kwaumunthu kuti tichite zomwezo koma tsopano kudzera pa pulogalamu ya search engine algorithm yomwe idakwanitsa kuwongolera momwe mungawerengere ndikumvetsetsa izi mwachangu komanso zazikulu.
Kodi makina osakira ali ndi luntha lochita kupanga?
Palibe umboni wongofuna * intelligence * (AI) - palibe womwe ungakhale ndi chikumbumtima chamtundu uliwonse wa anthu womwe ungakhudzidwe nawo - gawo lochita kupanga ndizotsatirazi zomwe malangizo ochokera kwa anthu enieni amakhala ndi chikumbumtima kapena zolinga zawo.
AI sikhala ndipo sipangakhalepo chifukwa mzati wopanga nzeru monga momwe tikudziwira umangopanga munthu wina kapena wachibadwidwe - omwe makolo athu onse amadziwa kale momwe angachitire, ndipo ambiri aife tidzatero ndi chemistry, biology ndi magetsi kale mkati mwathu.
Pali nzeru zenizeni zaumunthu zomwe zimakonzedwedwa ndikukonzedwa mwachangu ngati ma processor angapo apakompyuta ndipo intaneti ikhoza kuyendetsa ma elekitoni - omwe ali pafupifupi magetsi, othamanga kwambiri - koma imangoyenda mwachangu patali komanso ndiotsika mtengo kwambiri kuchita kwa anthu opitilira m'modzi panthawi imodzi ndi intaneti kapena foni.
Komabe, izi sizingafanane ndi kupikisanirana mphamvu kwa anthu awiri omwe amalankhula mwachindunji - ndipo sindikukhulupirira.
Kodi injini yosakira imagwira ntchito bwanji?
Simuyenera kuzindikira zomwe ma algorithm akufuna kuwona chifukwa amangofuna kuwona zomwe ogwiritsa ntchito pa injini zawo zakusaka akufuna kuti awone mwachangu - zomwe zikutanthauza, muyenera kungopanga zabwino zophunzitsira omvera anu zokonda ndipo ingoganizirani zopangitsa kuti zikhale zosangalatsa, zowerengeka komanso zothandiza ndi maulalo ndi zofunikira kuzithunzithunzi, maumboni ndi zambiri.
Ndipo dzina lanu! Monga wolemba, muyenera kuphatikiza dzina lanu, mutu, chidule cha mbiriyakale ndikulumikizana ndi mafayilo anu ochezera a pa intaneti omwe ali odziwika bwino omwe amayesetsa kwambiri kukugwirirani ntchito ngati mulidi zenizeni.
Pezani ufulu, ndipo zimakhala zosavuta kupenda bwino zomwe mwachita kuwunika kuwerengera ndi kuvota, ndemanga, mayankho, masamba obwezera, masamba owerengera ndi kuyang'ana mtunda pansi. Chitani izi ndipo makina osakira adzakupezani - chifukwa amapeza zomwe amafotokozeredwa ndi kafukufuku ndikusaka, ndipo ntchito yawo ndi - zonse zomwe ogwiritsa ntchito amafuna, ndipo palibe zomwe ogwiritsa ntchito sachita.
Kukhathamiritsa kwa zotsatira za injini
Ngati mukugulitsa kena kalikonse, chilichonse, patsamba lanu - chizikhala chovuta chifukwa nthawi yomweyo mumakhala ndi mbiri, chitetezo, kuwonekera komanso kukhulupirika kwa tsamba lanu kudzera patsamba ndemanga.
Koma, izi sizosiyana mwanjira iliyonse ngati mukugulitsa china chake kumaso. Palibe amene angakuchotsereni ngati sakukhulupirira kapena sakukhudzidwa ndi munthu amene amamukhulupirira. Simungagulitse mwalamulo kwa aliyense pogwiritsa ntchito mphamvu, chinyengo, mabodza kapena njira zina zilizonse. Chifukwa chake, makina osakira ndi apolisi ndipo akuwakhazikitsa malamulowa, malamulo, miyezo ndi kuyembekezera kwamakhalidwe nalonso - chifukwa zomwe zili zabwino kwa inu ndizabwino kwa iwo komanso zomwe sizabwino kwa inu kapena kutsimikiziridwa, sizoyenera kuwonetsedwa pazotsatira zakusaka .
Izi ndizabwino kwa ife monga makasitomala, ogwiritsa ntchito ndi owerengera zikafika bwino ndikapeza 10 pazotsatira zabwino kwambiri patsamba loyamba pazotsatira - koma sizabwino kwambiri kuti mafuta osokoneza njoka omwe wina osadziwika chifukwa cha sayansi yawo yopatsa moyo adatinso chidzakupangitsani kukhala ndi moyo zaka chikwi, chifukwa sizoyenera pamaso pa makompyuta omwe amafunafuna zolemba zabwinozi.
Zogulitsa ndi upangiri zimafuna malamulo komanso kutsatira
Olimba mtima akuti - akukulira zomwe zili, ziyeneretso ndi mayendedwe ake - kotero, tisaiwale kubwereza mawu osapindulitsa kulikonse, komwe ndi akatswiri opanga database sankhani kubwereza komanso liti, mwanjira ina, ndi kuyang'ana kulumikizana ndi zomwe tizinena kwa olamulira odziwika pamutuwu; olemba olembedwa ndi ovomerezeka, makasitomala otsimikiziridwa, ndi opanga ovomerezeka.
Kusintha kwa injini za kusaka kwanu, Ndalama Zanu, Moyo Wanu (YMYL)
Ngati mukugulitsa china chilichonse chomwe chingakhale ndi chiopsezo ku thanzi lanu kapena ndalama zanu - injini zosakira tsopano zili ndi muyeso wokwera kwambiri wokumana ndi chidaliro - chifukwa injini zonse zakusaka zimagwiritsa ntchito ogwiritsa ntchito, makasitomala awo - omwe amalipira mwakuwunika pazotsatira - osati iwo omwe amapanga mawebusayiti. Chifukwa chake, kukakhala kwazovuta zambiri kapena kusowa kolakwika kapena kuvulaza, kulumikizidwa kwakukulu ndi zolemba zomwe zikhala zikuyembekezeka pano masamba anu asanafike pamasamba azotsatira za injini (SERPs).
Monga wofalitsa ndi wogulitsa, tsopano mumagwirira ntchito makasitomala anu onse ndi makina osakira omwe amagwiritsa ntchito poyamba kuwongolera ndi kuwateteza - chifukwa chake muyenera kukhala wotsimikiza, kukhala wolondola, wolankhula zokhazokha pazomwe mumakwanitsa kapena mukudziwa zambiri ku, ndi kuyika zosowa za owerenga ndi kasitomala anu poyamba - chifukwa luso lazopanga (AI) zama injini zosaka masiku ano lidzadziwa.
Izi zikutanthauza kuti muyenera kuchotsa zinthu zakale, zachikale kapena zosasangalatsa patsamba lanu - chifukwa zidzangokuwonongerani zabwinozi - ndipo simukufunika tsamba latsopano kuti muchite izi - ndipo tsamba latsopano lipambana ' Kuthandizira ngati mukungokopera zonse mu chipangizo chatsopano cha chidwi, mafoni ndi zilankhulo zambiri - chifukwa, ndikuganiza, amadziwa zilankhulo zonse, ndipo malamulowo amagwira onsewo.
Chifukwa chake, zomwe timayang'ana, si kuchuluka kwa zinthu kapena mawu osakira kapena kulumikizana kapena chilichonse chomwe tikanagwirapo ntchito kale - m'malo mwake, timagwiritsa ntchito nthawi yathu yonse pakuwona, kusanthula zolakwika, kapangidwe ka deta - ndikuwonetsetsa kuti tikuchotsa zinthu zonse zomwe Webmaster Zida sizikufuna kapena kuponyera zolakwika chifukwa sizokwanira, sizakwanira, ndizobwereza, zogwiritsa ntchito mwamphamvu kapena zosafunikira - zomwe zimangotisiira zongofunikira komanso osakwanira.
Zomwe sitiri osaka makina osakira - ndizabwino kuchokera pamakina ndi makina ena kupita kwina - ndipo pamakhala zolemba pamalingaliro ndi momwe angachitire, ndiye sizodabwitsa - kuwerenga kwambiri, kuganiza ndi kulemekezana pakati pa opanga , Madivelopa ndi makina awo ogwirizana tsopano.
Izi kwa anthu ambiri omwe sanakulire nazo ndi nthawi ndi mtengo wake - motero, timachitanso izi m'njira kuti tigwiritse ntchito mphamvu zamagetsi komanso zosungira kuti tisinthane komanso kusanja mobwerezabwereza - chifukwa kale ndizokwanira kwa ife kuti tichite ndikusunga zoyembekezera zonse.
Zingakhale zamwano not kupanga masamba athu apadziko lonse lapansi m'njira yoti titha kugawana ndiopanga komanso opanga zinthu zosiyanasiyana kwa ife - ndichifukwa chake tsamba lino ndi zomwe zilipo - ndi chifukwa chomwe tili ndi.
Atha kukhala amantha molimba mtima - koma mutha kupeza tsamba lolemba kapena lokhala ndi zilembo zosavomerezeka kudzera mu Google, Bing kapena wina aliyense ngati zomwe zili patsambazo zikugwirizana ndi kusaka kwanu. Ngati ndi zoona, ambiri aiwo amadziwa kale zomwe mwakhala mukuyang'ana pa intaneti, komwe mukupita, yemwe mukudziwa, kuti zomwe mumachita posaka zomwe muli nazo zimatha kukhala ndizothandiza kwambiri tsopano kuti mutha kuzindikira.
Chifukwa chake ngati mungathe kusankha zotsatira zakusaka ndi tsamba lililonse lakale - bwanji mukuvutika ndikuwononga nthawi ndi ndalama watsopano?
Ndipo, yankho langa lalifupi ndilibe - siliri vuto lanu kwenikweni (pokhapokha mutakhala wopanga mawebusayiti komanso wopanga mapulogalamu) - izi ndizomwe iwo omwe amatsogolera ndikupereka ntchito popanga, kukhazikitsa ndi kuyang'anira mawebusayiti.
Gawo loyamba la mayitanidwe omwe ali ambiri ndiye kuti amayang'ana kubisika kapena kukula msika wa behemoth - chifukwa akuwoneka kuti akuwoneka kale, kotero ayenera kudziwa kena kake - koma malamulo omwewo amagwiranso ntchito kwa iwo, kungoti tsamba lenileni la webusayiti lingakhale ndi zochepa zolakwika kapena zovuta, kotero mukungolankhula theka lavuto pamenepo - ndipo makasitomala anu amakhala akulipira kwambiri ma komputa kuti akwaniritse izi mayankho ndemanga ndikudalira akupereka kwa inu ndi iwo.
Zomwe timachita ndikupanga pulogalamu yoyeserera ya webusaitiyi yosungirako ndikusintha zosankha zapamwamba kwambiri komanso zadongosolo - zomwe zimatha kuwonjezeredwa monga zimawonjezeredwa - koma palibe chomwe chingakulepheretseni kusintha zotsatira za injini zakusaka, kugulitsa, kuwerenga, kuwona zomwe muli nazo choyamba.
Chonde werengani zonse zomwe mungapeze patsamba lathu - onetsetsani kuti mukuchotsa zizolowezi zakale komanso zosagwirizana - yangoganizirani zomwe mwapanga, uthenga wanu komanso chidziwitso chofalitsidwa - mutidziwitse nthawi ikakwana, ndipo titha kuwona zomwe inu tidziwitsa, titha kukudziwitsani china chomwe tikuganiza kuti mungachite - ndipo ikakhala nthawi yabwino kwambiri kuti mupangirepo izi ndi nsanja yopangidwa kuti ipangitse ndikusinthanso zomwe zili mwachangu, kwa omvera ambiri, ndi magawo onse opangidwa molondola ndi makulidwe a ntchito kuti muzisunga zomwe mukukonda komanso zolengedwa nthawi yake moyenera.
Sitikuthamangitsa phindu, kapena kuyang'ana kwambiri ndalama - timayang'ana nthawi, magwiridwe antchito, kukhulupirika ndi kudzipereka - zomwe zidzakhale zopindulitsa mwachilengedwe ngati tonse tazindikira kufunika, kuthetsa vuto, ndi kupereka ntchito yomwe ikufunikira, ndi yotsika mtengo, ndipo ndiyofunika kuisamalira.
Ndi malingaliro awa, timayang'ana modzikuza pa chitukuko cha pulatifomu yathu, pomwe mukungoyang'ana pa zomwe mukupanga nokha ndikupanga ntchito - kuti ngati kapena mukakonzeka kugwira nawo ntchito, nthawi ikhale yabwino kwa inu ndipo tonse tidzakhala Kutha kupereka zochuluka kwa omvera athu omwe tigawana kuposa momwe tingakhalire popanda ubale wopanda pake.
Chonde khalani woweruza pazonsezi nokha, ndipo nthawi iliyonse mutha kutiwonetsa thandizo lanu kudzera mu ndemanga, zopondera, ndemanga ndi mafunso kuti akhale gawo la kuwala kwathu.
