Kukhazikitsa ndalama ku Brandlight - Angel Round Tsopano Open

Mwina nsanja yomaliza yomwe mungafunike?

Nthawi Yowerenga: 19 mphindi
Mawonekedwe a Brandlight Invstor Pa Screen Yazikulu

Sinthani moyo wanu

Ndi nsanja yabwino kwambiri yazomanga yomwe mungakhale mudawonapo.

Sitimasewera pano - kapena kuwononga nthawi pa lingaliro la Facebook lakale la nthawi yabwino - monga momwe ndidzaonetsere…

Ndife otsogola chifukwa tinayenera kupanga zinthu zambiri zomwe sizinakhaleko m'mbuyomu - makamaka kuti tidzipulumutse tokha kuchokera ku malonda olimbitsa osafuna kutsatsa ogwiritsa ntchito pulogalamu yochitira nokha.

Brandlight ndi bizinesi ya nitrous-yakulitsa, pangani chilichonse, yankho lomaliza, kuti muchepetse kusokonezeka konse kosakanikirana kophatikizika mdziko losokoneza komanso malonjezo opanda pake.

Ndi mzanu wodekha, wodekha, wochezeka pa bizinesi iliyonse - amangopeza ntchito - ndikupangitsani kuti muwoneke bwino inunso!

Webusayiti yomwe nthawi zonse imakhala yatsopano - kachitidwe komwe aliyense amadziwa momwe angagwiritsire ntchito chifukwa ndi tsamba lokhalokha - ndipo omwe akudziwa zonse amafunsa funso lililonse.

Itha kukhala mwina tsamba lomaliza la webusayiti lomwe muyenera kufunikira - zonena molimba mtima, koma sitikufuna kuti tiziwonetsanso lingaliro linanso lofuna kubera nthawi yathu komanso ndalama.

Chifukwa chake tingathe; ndikuwonetsani zonse zomwe titha kuchita monga mukuwerenga - kapena chonde pitilizani ndi tsiku lanu ngati mukufuna mawonekedwe anu azithunzi, masamba onse osatsegula akutsegulidwa, Office 2010 ikugwirabe ntchito, ndipo ukadaulo womwe mukudziwa umakwanira.

Kupanga ndalama

Tiyeni tiyambire ndalamayi, ikupulumutsani kuti musangoyenda pang'ono mpaka kumapeto, ndipo imatipulumutsa tonse pakuwonongerani nthawi ya wina ndi mzake ngati muli ndi maimelo 99 ndi Powerpoint decks kuti mutsirize, kapena titha kukhala Apple ina yomwe mungakonde mutasankha mu 1999.

  • Ndife amoyo kale komanso opindulitsa - ndalama sizofunikira kutipangitsa kukhala opindula - komabe ndikofunikira kuti phindu liziwoneka mwachangu.
  • Tili kale ndi $ 1bn mu mtengo wamakasitomala omwe akuyembekezera kuti tipeze ndalama zonse izi, kuyang'ana kumanga masamba awo apadziko lonse, ochulukirapo kuposa kamodzi.
  • Tikusilira nsanja potengera kuti ikhoza kukhala kukhala yogwiritsa ntchito tsamba lamamiliyoni kumabizinesi - tsiku lililonse.
  • Tikufuna kuti ndalama zanu zizikhala zofanizira maulendo 10 pazaka 5 - takhala tikuchita zamalonda kwa zaka 20 tsopano, iyi siulendo wathu woyamba.

Kubzala mbewu papulatini kuli kwathunthu, pachinthu ngati $ 20m yomwe yakhazikitsidwa kale ndi timuyi kwazaka makumi awiri, kuphatikiza ndalama zaumwini, ndikubweza ndalama zilizonse kuti mupange nsanja yomwe mukuwona lero.

Tili ndi zaka 20 zonsezi monga gulu laopanga mapulogalamu ambiri, omwe amadziwa zambiri zotukula, ndi makasitomala 1.2 miliyoni omwe agula kale pa mapulatifomu athu.

Tikuwona kuti nthawi yakwana yoti gawo la kukula-likufulumizire kwa akatswiriwo - chifukwa chake titha kuyang'ana kwambiri pa zogulitsa ndi kupitilira.

Series A fundraising ndi yofananira ndi $ 20m yogwirizanitsa-ndalama kuti mudzabwezere 20%, ndikuyerekeza $ 100m kuwonetsa kukula kwa msika pamsika lero.

{Ikani tchati cha mzere kuyimira kukula f(x) = bx, where b > 0 and b ≠ 1} [1]

Zowongolera zowonjezereka zikuyembekezeka kukwaniritsa kuyesa kwa $ 1bn - wina ayenera kuthana ndi izi ndipo amalipidwa poti zichitike - zitha kukhala ndi inu ngati muli mumsika waukadaulo waluso kwambiri komanso waluntha katundu.

Zopatsa chidwi kukhala ndi Uber, AirBnB kapena Dollarshave? Titha kupanga chilichonse chonga icho ndi nsanja ya Brandlight.

Kapena ingopangitsani bizinesi ina iliyonse yomwe mumadziwa yotsalira, yoyeretsa komanso yofulumira ndi kachitidwe koyamba ka zinthu zomwe onse amafunikira.

Mukudziwa momwe mungapangire mabizinesi inunso - mutha kukhala ndi template yakumanga bizinesi, yokhala ndi zolemba, zolemba ndi kulumikizana machitidwe omwe amafunikira, onse patsamba limodzi.

Gulitsani bizinesi, sungani makina kuti mupange ina - ndi njira yowonjezera, yowonjezera bizinesi yobwereza.

Osatanthauzanso zomwezi kawiri konse!

Ndikadali ndi ine?

Dzitengeni chakumwa - ndikufotokozerani…


Kuyambitsa gulu

The nkhani yathu [2], ndipo kumangidwe kwa nsanja ya Brandlight kunayamba zaka 20 zapitazo - bizinesi-yamalonda ya ecommerce ndi nkhani yathu.

Tinayamba kukulitsa Brandlight ndikudzipereka; kuti ingakhale nsanja yomaliza ya ecommerce yomwe tidzafunikire kuti timange.

Takula mwachilengedwe, ndipo tapanga nsanja yapadera ya ecommerce - yomwe ikukhala njira yathu yonse yogwirira ntchito.

Brandlight imakhala yachangu kwambiri, imathamangira kubwerezabwereza, yophatikiza zonse - komanso gwero limodzi la chowonadi kulumikizana.

Vuto laukadaulo

Kusokonezeka

Patatha zaka makumi awiri mu bizinesi ya ecommerce tidapeza kuchuluka kwa ntchito zogawa maudindo osiyanasiyana, zofunikira pakuphatikiza ndikubwereza zambiri paliponse, zonse zidakhala zodula kwambiri munthawi, ndalama komanso zogwirira ntchito kuposa momwe tingalungamitsire kapena kutsimikizira ngakhale zathu adani oyipitsitsa.

Sitingagulitse zomwe tikudziwa kuti zitha kukhala zochulukirapo, zovuta komanso kuti akhale msonkho pa kukula.

Tiyenera kukhala otsimikiza kuti tidzapulumutsa aliyense nthawi ndi ndalama, mopanda malire, tisanapemphe kudalira wina aliyense m'malo mwathu.

Mtengo

Timawononga zochulukirapo pakusunga ma seva, zilolezo zolembetsa mapulogalamu ndi kasamalidwe ka ogwiritsa ntchito kuposa nyumba zokhala ndi phazi lofanana ndizomwe zimawonongera lendi, kukonza, koyenera komanso kasamalidwe.

Tekinoloje ikuyenera kupanga zonse mwachangu, zosavuta komanso zotsika mtengo - poganiza kuti mutha kupirira nazo!

Nthawi

Zimakhala zovuta kwambiri kuti anthu ambiri afufuze, kupanga ndi kupereka phindu lochulukirapo kuchokera pa pulogalamuyi kuposa ndalama zosungira kuchuluka kwazambiri, ndikuyesera kusamalira chilichonse pogwiritsa ntchito pulogalamu ina, gulu kapena gulu.

Zosowa

Makampani ndi mabungwe ali ndi chidziwitso chochulukirapo kuposa momwe machitidwe awo ndi nsanja imapangira kuti agawane kapena kufalitsa - ndipo kufalitsa chidziwitso ndi njira imodzi yayikulu yosinthira ndi kulimbikitsa ukatswiri wa mtundu.

Timathetsa kuti popanga tsamba la webusayitiyo kukhala malo otetezeka a zinthu zonse zakuthupi, digito, kafukufuku ndi kulumikizana.

Kuphunzitsa

Iyenera kukhala yachangu komanso yosavuta kugwiritsa ntchito monga nsanja iliyonse yapa media, ndi chitetezo chotsimikizika cha nsanja zotchuka kwambiri padziko lapansi.

Kumvera

Compliance has become the greatest risk to every business, with GDPR laws, Google, Paypal, Carriers, Customs, Regulators and all the many other authorities developing automated tools to check websites, business integrity, staff, zopondera, frauds, vulnerabilities, transactions and kutumiza.

Ndani, chiyani, pati, liti, bwanji, motani?

Anthu wamba sangathe kumangodziwa zonse zomwe mapulogalamu sangathe.

Ili ndi vuto laukadaulo, lomwe likufunika yankho laukadaulo - liyenera kukhala liwiro msanga momwe zoopsa zimatha kupitilira zabwino zake.

Iyenera kukhala yofunsa mafunso & makina oyankha, yokhala ndi zolemba bwino, ndondomeko ndi njira.

There’s already many apps in the world, not enough time to kuwunika all of them, and too many ways for it all to go wrong or need attention than many organisations can manage.

Brands amayenera kuyang'ana pakupanga zinthu zazikulu ndikupereka ntchito zabwino.

Palibe bizinesi yomwe iyenera kukhala ndi mapulogalamu ndi mavuto ambiri kuposa omwe ali nawo.

Yankho la Brandlight

Pulogalamu imodzi - tsamba lanu!

Njira yopita ku mapulogalamu ochepera kwambiri osachepera - ndi gawo limodzi lokhalo, lochokera pachowonadi - mawonekedwe amgwirizano uliwonse pakati pa omvera, makasitomala, malonda, othandizira, antchito ndi ntchito.

Kupatula kudzera limodzi, otetezeka, olowa m'malo.

Palibe "kubwerera" kwa ogwiritsa ntchito - chilichonse chimakonzedwa "kutsogolo" komwe anthu asakatula - ngati wina angagwiritse ntchito tsamba la webusayiti, amatha kugwiritsa ntchito zonse zomwe ali ndi mwayi atalowa mu chipangizo chilichonse, ndi chitetezo kapangidwe kake kudzera pakasungidwa kosapumira kwa deta yonse yachinsinsi.

Kungolowera, menyuwo amasinthidwa kuti athe kupeza madera onse, ndipo tsamba lanu tsopano ndi tsamba lantchito yanu yonse. Zomwe mumawona, ndizomwe mumapeza.

Izi zikuphatikizidwa ndi pulogalamu imodzi yokha yapaintaneti yomwe imachita izi:
(mutha kuwerenga mwachidule, mfundo ndiyakuti titha kuchita chilichonse chomwe pulogalamu ina ikasiyana - koma ndi tsamba lanu)

✅Public Website
✅Private Information Portal
Zolimbikitsa
✅Articles & Blog
✅Helpdesk & Kutumiza mauthenga
✅Malemba
✅Mawu kapena Wiki
✅Mipangano & Makampani
Records Zolemba zosungidwa zaBlockchain
✅Malamulo Otsatira
✅Content Management System (CMS)
✅Product Information Management (PIM)
ManagementCustomer Relationship Management (CRM)
✅Supplier Relationship Management (SRM)
✅Pulatifomu Yothandizira Network
✅Warehouse Management System (WMS)
Electronic Point of sale (EPOS)
Human Resources Management (HRM)
UlingKukonza Ogwira Ntchito
✅Call & Konzani Misonkhano
MaMawu Oyambirira
Livechat
✅Social Media Kutumiza & Kuyankhulana
Makalata
Kusamalira Makasitomala
✅Kudziwa Kasitomala Wanu (KYC)
Maakaunti a Makasitomala, Ogulitsa, Ogwira Ntchito Zachuma & Ogulitsa
LedBlockchain-osaletseka maulendo
✅Business & Malamulo a msonkho
✅Maulimi ambiri
✅Multi-ndalama
DomainMulti-domain
LocationMulti-malo
✅Multi-chiteshi (Amazon, Ebay, Google, Mashopu Ogulitsa, Wholesale, Ogulitsa, Telefoni, Zachikhalidwe)
Kulipira -Multi (Adyen, Paypal, Bitcoin ndi zina)
Chida cha tiMulti
SourceOpen-Source
✅Masamba
✅Kukhala otetezeka, otetezeka komanso otetezeka.

Inde, tinayenera kuyika mabokosi ambiri kuti tibwerere ku bizinesi yolumikizana kwambiri ndikuphatikiza zochepa.

Ogwiritsa ntchito sasamala za makina, amasamala kuti zinthu zichitike - momwemonso!

Ngati mukufunabe mapulogalamu ena alionse, titha kulumikizana nawo, kuchokera pachimake chapakati chidziwitso, kulumikizidwa komanso kulumikizana - ndipo mwina kubereka ndikusintha ndikuyamba kuphunzira pang'ono.

Makina kuthetsa mavuto

Ulendo wotsegulira masamba oyamba amoyo kutengera nsanja ya Brandlight udadzaza zovuta - ndizomwe timakonda kuthetsa.

Cholinga chachikulu ndikuti zonse ziyenera kuchitika mu webusayiti imodzi, zonse ngati zitha kusinthika.

Zapangitsa kukhazikitsa ndi kupanga njira zambiri zazatsopano komanso zapadera, makamaka;

  • kufulumira komanso kotchipa AI kumasulira muchilankhulo chilichonse chokhala ndi njira yakumaso yakugwiritsa ntchito;
  • chiwonetsero chazigawo zingapo kuchokera kudongosolo limodzi ndipo;
  • njira yolankhulirana ndi kasamalidwe ka zolembedwa, zolemba ndi mapangano aluso - kuti musayesetse kuchita zomwe mukufuna.

Zambiri ndi kulumikizana ziyenera kuyenda mwachangu komanso mosasinthasintha, timachita zonse mwanjira yabwino kwambiri, kuti makina azitha kuzichita nthawi zonse pambuyo pake.

Bwererani ku bizinesi

Zimatha kutenga zaka kukhazikitsa ndikulemba zonse zofunikira zalamulo, kutsatira ndi kusakanikirana kwa tsamba la ecommerce - titha kuchita izi mu masabata pakali pano, masiku aposachedwa kwambiri, ndipo pamapeto pake tidzidzipereka tokha pogwiritsa ntchito wizard ndi makina oyikira -Mabokosi azinthu zomwe zimathandizira kuti zitheke.

Tachita zonsezi mmbuyomu, ndipo tonse takhala tikumanga mapulogalamu apaintaneti zaka 20 - popeza ndalama zoyendetsedwa ndi webusaitiyi zidapangidwa ndikuyimbira foni nambala ya kirediti kadi.

Makina oyendetsedwa, mtengo wogawana

Timachita zomwe timalalikira, timapindula mwachindunji ndi zomwe timapanga monga ogwiritsa ntchito machitidwe amodzi, ndipo timaganizira kudalirika ndikuchita tsiku lililonse.

Sitikupatsanso pulatifomu ina yopanda tanthauzo ya DIY, yomwe ikufuna makonzedwe ochulukirapo, kuphatikiza ndi admin - tikupereka kukhazikitsa kwathunthu ndikuyambitsa, kukonzekera kugulitsa, kusamukira nsanja zamayiko ndi machitidwe azamabizinesi.

Mwini chilichonse

Tsamba lililonse la Brandlight lili ndi mulingo wamabizinesi okwanira - mtundu uliwonse umakhala ndi chilichonse chomwe chingachitike pokhapokha ngati chikufunika.

Tsamba lililonse la Brandlight limakhala ndi dzina, pamakina awo (pamtundu kapena pamtambo) omwe amakhala ndi akaunti kapena yathu, yomwe timangoyang'anira ndikuyang'anira ndi zodziwa bwino.

Titha kusungira zinsinsi zonse zaumwini komanso zachinsinsi, kotero kuti ndiomwe ali ndi eni ake omwe ali ndi zotetezedwa zokha zomwe angathe kudziwa zomwe angathe, kaya akhale makasitomala, othandizira maakaunti, maakaunti, othandizira kapena eni ake.

Njira zamakono zobisika tsopano zitha kutsimikizira umwini wa data ndi chitetezo pakati pa mawonekedwe a wogwiritsa ntchito ndi omwe asungidwa kulumikizana ndi kusunga.

Timateteza ogwiritsa ntchito pophunzitsira komanso kugwiritsa ntchito njira zotetezera bwino kwambiri monga momwe zafotokozedwera m'chinenerochi mfundo yoteteza achinsinsi. [3]

Takonzeka kutsiriza zowerengera zachitetezo chakunja, kutsimikizira ndikuwunika miyezo yokhudza chitetezo chamakampani ndi ndalama.

Timapereka njira yofananira yofananira yomwe timadaliranso tsiku ndi tsiku pamabizinesi athu okhala ndiopindulitsa.

Mtundu wa bizinesi ya Brandlight

Mitengo ya Brandlight

Yathu mitengo is calculated to be 100% mark-up on cost, and 50% margin on revenue.

Yathu Ntchito Zogwira Ntchito Yonse [4] Tsamba limafotokoza zambiri zakuwonongeka kwa ntchito zamadipatimenti [5], and our Mitengo page is also our self-service ntchito zachuma [6] tsamba.

Ogulitsa ma Agency

Mtundu wa codebase ndi mawonekedwe ake ndi imodzi mwazomveka kwambiri pakati pa mabungwe onse opanga masamba.

Itha kugwiritsidwa ntchito ndi iwo kutsitsa chitukuko chawo ndikuwongolera mwamtendere, kuyang'ana kwambiri pamalingaliro, kutsatsa ndi kuwonetsera kwapamwamba kwambiri - kwinaku akukopa zomwe zikuwonetsa chitukuko.

Pulatifomu ya Brandlight ikhoza kulembedwa kuti ipangitse mtundu uliwonse kuti ukhale ndi makonda - mukamasunga mawonekedwe ogwiritsira ntchito komanso mawonekedwe okhathamiritsa pazosaka zonse.

Makasitomala a Agency atha kupindula ndi ma codebase athu mamiliyoni ambiri, komanso opanga otsogola athunthu ndi oyang'anira dongosolo, kuposa momwe angakwaniritsire okha mwanzeru ndi bespoke chimango mayankho pa kasitomala aliyense.

Makina opanga ogulitsa amatha kukula msanga, ndikupanga gulu la opanga ma Brandlight omwe ali ndi chidwi chofananira ndikuwonetsetsa kuti ntchito yawo ikuyenda bwino komanso phindu, ndikuchepetsa ndalama zawo zomwe ndizosafunikira pakupindula ndi codebase yonse idasinthika mwachangu kuposa wina aliyense wa ife ndekha.

Open-source

Timanyadira woyamba-gwero-woyamba gulu [7], monga onse opindula ndi othandizira.

Cholepheretsa kulowa nawo mpikisano sindiwo gwero lanambala, sizingakhalepo pomwe opanga mapulogalamu onse akufunika kope - akudziwa zoyenera kuchita, momwe angachitire icho, momwe angakhazikitsire gulu linalake, momwe angachitire Sungani zambiri zomwe zimasungidwa, komanso momwe mungagwiritsire ntchito makasitomala pazobwerera zawo zambiri.

Omwe ali ndi chidwi kupindulitsanso ndikugawana nsanja ya Brandlight kwa makasitomala awo, adzapindula kwambiri kuchokera ku kusinthidwa ndi kusinthidwa kwakanthawi kochepa kuposa momwe angachitire poyeserera.

Palibe cholimbikitsira kutengera ndikukhazikitsa codebase yomwe ikupitilizabe ku gulu lalikulupo, chidwi chachikulu ndikuthandizanso kusintha kwa codebase papulatifomu, umu ndi momwe gwero lotseguka limakhalira mwachangu ndi chiwerengero chowonjezeka cha maso oyenerera pa mphotho.

Khodi iyenera kukhala yotseguka kuti ipindule ndi kuyang'anira kwambiri wamkulu woyenera - mtengo wake ndiwomwe umasonkhanitsidwa, umateteza ndikugwira ntchito ndi - that timakhala achinsinsi komanso otetezeka.

Kusankha makina otchuka otsegulira, titha kukhala ndi otukula ambiri omwe akuthandiza pakukula kwa nsanja kuposa Amazon, kapena zopeka zina zilizonse zotsekeka, zonse popanda mtengo wake wapamwamba - komanso mwayi mwachindunji pamakina osakira injini ndi zogulitsa.

Gwero lotseguka ndi lotetezeka, lofulumira kusintha, ndipo mtengo wake umakhala wokwera mtengo kwambiri.

Scaleability ndi phindu, chifukwa ndalama zosasinthika ndizokhazikika koma magawo amawonjezeka ndi kutumizidwa kulikonse kumakhala ndi gawo lomwe likuchepetsa.

Ndipo gwero lotseguka ndi zida zabwino kwambiri zotsatsa malonda, zopambana thandizo la anzanu, ophatikiza nawo, owunikira komanso eni, monga ogulitsa zamakono ambiri amadziwa ndi kuchita.

"Open source" ndi "bizinesi" ndizodziwika bwino zofufuzira pakufufuza kugula kwa mapulogalamu.

"Kwaulere" mwachilengedwe ndi dzina lodziwika kwambiri - lomwe timadzipereka kufalitsa maphunziro ndi malamulo aulere ambiri, kukhazikitsa ukadaulo wathu, mbiri yodziwira komanso kuchita zoyenera m'dera lililonse - komanso kukopa otukuka abwino, otsimikiza kugonjera ntchito yawo yofufuza pagulu.

Ma code athu ndi chidziwitso ndi zaulere - nthawi yathu ndikugulitsa ndi ntchito yolipiritsa - ndiyo ntchito ndi zinthu zamagetsi zomwe timapereka kuti malonda azigwiritsa ntchito phindu kuchokera - chifukwa mgwirizano wogwirizana komanso wopindulitsa ndi mgwirizano wotetezeka komanso wopitilira nthawi yayitali.

Kulemba ntchito popanda malire

Tatsimikizira kale mwayi wa gulu lakutali pomanga gulu la anthu opitilira 50 mmaiko 14 - ofanana ndi anzathu [8] - ndi ma network ambiri okhulupilika a mazana ena.

Malo athu otsika mtengo ndi otsika kwambiri komanso oyerekeza, ndi chakudya cha opanga, opanga, olemba ndi mphamvu pakuchita mobwerezabwereza, moyenera komanso motetezeka [2] ma seva ofikira mitambo.

Titha kukhala kulikonse komwe mungafune - kukhala ndi chilichonse chomwe timapanga kuti chipangidwe komanso kukula kwa codebase yamtengo wapatali, chidziwitso, komanso mbiri yotha kugwira ntchito.

Malo athu otchuka komanso otetezeka ku Jersey [9] [10] [11] ikuthandizira kudalirika kwamayiko ena ndikugwirizanitsa ntchito zodziwika bwino zachuma, zomwe tingapangire kuti kukhazikitsidwe maofesi atsopano oyang'anira othandizira othandizira makasitomala athu komanso zosowa zanu pa ubale ndi ena.

Kusunga ndalama kwanu kukuthandizanso kuti mukhale ogwiritsa ntchito makasitomala owala bwino kwambiri, opanga ndi olemba - onse akuwonetsetsa kuti tsamba lililonse la Brandlight limapindula chifukwa chowonjezeka komanso kuyankha zosowa za bizinesi ili yonse.

Ndife amisili omwe amapangitsa zinthu zonse zofunikira kuchitika, komanso abwenzi abwino kuti ndikhale ndi chiyembekezo nawonso!

Omvera athu

Brands zomwe zimapanga zomwe zimapereka!

Njira zoyambira makasitomala athu ndizoti apange ndikupanga kena kake pansi pa dzina lawo - ndikukhala kale ndi ndalama zokwanira $ 50- $ 500m - iyi ndi njira yamabizinesi okwera, ngakhale kuti chuma chikuwonjezeka, mwina titha kuchepetsa zomwe zingachitike kuti tipeze ndalama mwachangu.

Shopify, Wix, Squarespace etc already service the small-business market with a simpler bare-bones application for a few dollars a month – and have a mitengo expectation according to the majority of their offering being self-service and relying on connecting a network or related apps, plugins and commissioning independent designers and developers. Their enterprise offerings are OK – ours are full-managed, all-inclusive, and we believe better for brands to focus on their product, services and content.

Amazon, Alibaba, Ebay onse amagwira ntchito pamsika wamitundu yosiyanasiyana ya makasitomala moyenera - ndipo timaphatikizana ndi onse kuti tilembeze zopereka zamalonda zilizonse kulikonse komwe makasitomala anu ali, kupulumutsa pamitengo yolimbikira. Palibe choti mupangirenso kumeneko, timangowonetsetsa kuti amagwira ntchito mwazogulitsa bwino.

Timapeza zolemba zabwino kwambiri pamsika uliwonse, zokhala ndi zopambana kwambiri pamapulatifomu opikulitsa kwambiri komanso m'malo ogulitsira - kenako ndikuwapatsa njira yodziwika bwino yogwiritsira ntchito webusayiti yawo yomwe ingagulitsidwe ndi ogula, yomwe ingagwire ntchito kulipira kwawo konse kumafunikira ogulitsa ndi obwereza nawonso.

Nthawi zambiri, mtundu uliwonse womwe ungagwire bwino ntchito pa Amazon kapena zofananira, titha kuyembekezera kuti zitheke kugulitsa kawiri kudzera pawebusayiti yawoyawo, chifukwa chake kuwerengera bizinesi ndi kubweretsanso ndalama ndi zosavuta - ndizosavuta “the enemy of my enemy, is my friend” mfundo.

Google Shopping ndi mpikisano waukulu kwambiri wa Amazon ndi gwero lina la kafukufuku kwa makasitomala - ndipo limapanga malonda ochulukirapo chifukwa chodziwika kwambiri poyambira kusaka pa intaneti. Chifukwa chake, timagwiritsa ntchito kwambiri zida zonse zophatikizika za Google, kuonetsetsa kuti chiwonetsero chazithunzi chili m'malo onse oyenera, zilankhulo ndi ndalama zomwe zimafunikira kukhala kwa omvera padziko lonse lapansi.

Kuwonjezera mtengo wa mtundu

Mawebusayiti omwe ali pamtundu wa Amazon mu Google!

Nthawi yotsatsira ndiyofunika kwambiri kuti ikhale - aAmazon amadziwa izi ndipo amapindula kwambiri ngati mtunduwo suchita - timathandizira kuti malonda azindikire mtengo wake pazotsatira zonse, motero nsanja ya Brandlight imadzilipira yokha ndi zina zambiri.

Ma webusayiti ama Brand atha kusunga 12% pamitengo yomwe mabungwe aku Amazon amagulitsa kuchokera pawebusayiti yawo, kaya atapereka ndalama, kapena kugwiritsa ntchito ndalama zina zowonjezera kutsatsa njira zina zotsatsa.

Brands ikhoza kupulumutsa ndalama zowonjezera 20-50% pomwe ingasamalire malonda aku Amazon m'malo ogulitsa ku Amazon Retail, ndikuchira ndalama zochulukirapo kuchokera pazitengo zazitali zomwe Amazon Retail imafuna.

The more successful Amazon Retail is at intercepting margin (as you’ll see from that little “sold-by Amazon” badge on products), the more calculable value and demand there is for our direct-to-consumer platform in replacing that costly routing strategy, both via utilising the lower-cost and cashflow-positive Amazon Marketplace direct sales with “Prime” Manyamulidwe, and higher-ranking in Google Shopping from being the brand.

Tidaphunzira momwe misika yonse yabwino kwambiri, malo ogulitsira apamwamba komanso mawebusayiti azachipatala amaperekera zovuta kuzinthu zopangidwa, popanda mawonekedwe okwanira kuti azitha kudziwa zambiri komanso zosowa pakutsatira - kenako tinadzipereka kuchita bwino kwambiri - pamtundu uliwonse wa skrini, chilankhulo chilichonse.

Brands amadziwa zambiri pazogulitsa zawo kuposa wina aliyense - ndipo ali ndi kapangidwe kolondola ka database kuchokera pachiyambi - atha kupereka mawonekedwe apamwamba kwambiri, okhala ndi chidziwitso cholondola, cholemera komanso chosanjika chogwirizanitsa magawo onse - kutali kwambiri ndi malo omwe amaperekedwa ndi ma multi -Webusayiti yokhala ndi machitidwe oyang'anira zinthu zosasintha.

Kapangidwe ka data the maziko ofunika kwambiri a machitidwe onse - popanga izi, timamasula dera lina lililonse.

Mothandizidwa ndi Brandlight amalandila ndalama zowabwezera (zothandizira) ndi zopereka (ndalama zolipidwa) kuchokera kwa makasitomala onse, titha kukula nawo ntchito ndi mitundu yambiri yabwino, ndipo titha kuwongolera nsanja ina iliyonse chifukwa Brandlight websites are the brand – tili ndi chidwi chakukula kwawo ndikuwonetsetsa.

Mapulatifomu omwe timafananizira

Shopify Enterprise, Magento Enterprise, Bigcommerce Enterprise, Spryker, Shopware, Netsuite, Microsoft Dynamics, Sharepoint, Salesforce, Oracle Commerce, Atlassian, Newworks ndi zina - zomwe zalembedwa pano.

Ngati mwawona ntchito kapena mawonekedwe omwe mumakonda, ndikuganiza kuti ndi chinthu chomwe tiyenera kuchita nafenso titha kuchikulitsa, mwina mwachangu, komanso motsimikizika ndi chidziwitso chonse cha mtunduwo kuchokera kuchinsinsi chake chofunikira kwambiri.

Makampani omwe timafuna ndikukhumba

GitLab [12]

Kutengera:

Kutsatira mu:
GitLab ikukweza $ 145m kuyambira 2015-2019 ndipo ili pamtengo wa $ 1bn. [14]

Posuntha [15]

Kutengera:

  • luso lawo losokoneza ndi losavuta kulipira padziko lonse lapansi,
  • lotseguka zamtengo [16],
  • oyambitsa a Skype opanga anzawo.

Kutsatira mu:
Kutumiza ndikukweza $ 582 kuchokera ku 2012 mpaka 2019 ndi mtengo wake pa $ 3.5bn. [17]

WordPress & Woocommerce [18] [19] [20] [21]

Kutengera:

Kutsatira mu:
Makinawa akweza $ 617m kuyambira 2006 kupita ku 2019 ndipo amtengo wapatali pa $ 3bn. [24]

Awa onse ndi nsanja ndi makampani omwe tili ndi maukadaulo apamwamba, ndipo tikhozanso kukhala ogulitsa kapena ogula pambuyo pake.

Pano tili kuti?

Tili ndi mawebusayiti atatu amtundu wa ecommerce kutengera nsanja ya Brandlight; kasitomala m'modzi ndi bizinesi yathu yogulitsa zinthu zaumoyo, ndipo kasitomala m'modzi ndi gulu lathu lolemekezeka kwambiri ndi mtundu wanthawi zonse ku US, Swanson Health Products.

Please do kuwunika mawebusayiti athu pano [25] - yesani kusintha chinenerocho, kugwiritsa ntchito kusaka, kuwona liwiro ndi kutuluka pa desktop ndi foni yanu - tidziwitseni zomwe mukuganiza!

Kodi tikupempha chiyani?

Kupititsa patsogolo ndalama, kuphunzitsa, kugwirizanitsa, kumvetsetsa, kugawana nzeru, komanso zolinga zozikika.

Choyambirira, tili ndi nthawi yabwino, chitukuko chimafunikira maluso odziwa bwino omwe ayenera kuyang'ana kuthana ndi mavuto onse, choncho tiyenera kulemekeza nthawi yathu yolankhula kwa omwe akutigwirizira kale, ndikukambirana ndi omwe akumvetsetsa bizinesi yathu ndipo akufuna kukula ndi ife. Titha kufotokozera chilichonse chachuma ndi ukonde, ngati mungafune.

Tikukhulupirira, mudzayamika kusankha kwathu posayankhula pang'ono komanso kuchitapo kanthu kambiri - uku ndikudzipereka kwathu mokhulupirika kwa omwe timagwira nawo ntchito, komanso choyambirira komanso chifukwa cha ntchito yabwino yomwe amayembekeza kuti ikubwera.

Kodi timapereka chiyani?

Kuzungulira mbewu (kwathunthu)

~ $ 1.5m yomwe idathandizira kale podzigulitsa.

~ $ 1.5m pazowonjezera komanso mwachisomo thukuta-ndalama kuchokera ku zomwe timu yathu ikuchita mwanjira ina yowonjezera kuyambira 2017.

~ $ 17m mu phindu logulitsidwa la ecommerce komanso chidziwitso pakukula kwa nsanja ngati ntchito yamoyo ndi yogwira ntchito kuyambira 2004 kuchokera pa $ $m $ 55m pogulitsa.

Timaganizira zathu mbewu mozungulira [26] ndalama zakwana, ndipo zatipangitsa kuti tikwaniritse cholinga chathu chofuna kukhazikitsa zitatu khalani ndimasamba apadziko lonse a ecommerce [25] kutengera chitukuko cha nsanja yathu ya Brandlight, kuphatikiza; Swanson UK & Europe [27] ndi Makupalat [28].

Tonse ndife opambana pantchito yathu, ndipo tikuyembekeza kupitiliza ntchito yathu yomwe tawasankha komanso mwayi wopanga nsanja zaka zambiri zikubwerabe - tikupereka chitsimikizo choti palibe amene akuchoka pa ntchitoyi mpaka osangodzetsa angelo Zowerengera zimakwaniritsidwa kudzera munthawi zina, komanso mwina pantchito yathu yayitali yosankhidwa mu ecommerce.

Mukamaliza kulipira ngongole yonse ya angelo, gulu lomwe lipezekalo lipatsidwa magawo azoyikirapo pamtengo wawo pakupanga bwino kwazinthuzo ndikupitilizabe kusinthaku.

Angelo ozungulira, mndandanda A (tsopano)

Chuma chofanana ndi 20% pakukhazikitsa Brandlight Limited, kuphatikiza nzeru zonse, monga kampani yatsopano komanso yocheperako ya Limited Liability Company, makamaka ku Jersey chifukwa cha kuyandikira kwambiri kwa kuchuluka kwa mbiri yakale, malamulo, ndalama komanso digito - pobwezeretsa ndalama zofananira ndi $ 20m zathu angelo opanga ndalama [29] ndi angelo abwino [30].

Zowunikira limodzi ndi malonjezo okhudzana ndi luso la ndalama zayitanidwa tsopano - iwo omwe akupanga malonjezo adzalangizidwa momwe ndalama zomwe amalonjezedwa zimapangidwira, ndipo zonse zakwaniritsidwa kuti zitheke.

Tikupemphedwa kuti akatswiri odziwa zambiri zaukadaulo alola kuti tigawane zofuna zawo ndi chiyembekezo china chosankha, kuti chitsimikizo cha ogulitsa onse akufikiridwa, komanso malingaliro awo ndi kufunikira kwa nsanja kuchokera kwa omwe amagulitsa nawo ndalama.

Chilichonse ndichotheka kukambirana - gululi ndi lokhwima, lotsimikizika komanso lotha kusintha paukadaulo wathu, wokhala ndi akatswiri ambiri aluso, komanso okonzeka kukwera, ena akutukula, opanga ndi olemba, onse akufuna kudzipereka kofananira kubwezeretsa, komanso kupititsa patsogolo ndalama zanu mu ukadaulo wawo wofunikira kwambiri.

Kampaniyi idzakhala yatsopano, yopatukana, yopanda kuwerenga ndipo imakhala ndi makasitomala awiri olipira omwe amakhala ndi ndalama, 18 opanga akatswiri odziwa bwino zachitetezo cha 18, ndi onse olemba, magawo ndi zida zamaluso zokhazikitsidwa, ndikugulitsidwa ndi GitLab.com/brandlight kuti aziwoneka kuti akupita patsogolo tsiku lililonse komanso ntchito.

Your balance for targets, timescale, and our ability to raise sufficient funding is necessary to guarantee the project’s secure and successful completion to achieve all high-volume sales processing performance-metric expectations, through the many thousands of orders, kutumiza and messages we can process per day.

Angelo ozungulira tsopano ali otseguka, poyitanitsa ndi kuyitanitsa, kwa gulu la abwenzi ndipo amalemekezedwa ndiukadaulo wopambana ndi waluntha waluntha.

Zomwe tikufuna kukwaniritsa zikakwaniritsidwa, kuzungulira kotsekeraku kudzatsekedwa ndipo mwina kungakhalebe kotero kwa zaka zitatu.

Gululi likufunitsitsa kuti magawo 30% azigawo zothandizira kupeza ndalama zofunikira ziziwonjezeka poyamba, pomwe magawo enanso amabwera chifukwa chokonda ndalama zoyambira.

Tikuyembekeza kulandira angelo awiri kapena asanu ndi m'modzi oyenera, chifukwa cha chidaliro, magwiridwe antchito - ndi ndalama zonse zomwe zakwaniritsidwa ndizokwanira kutsimikizira kukwaniritsa zomwe zakonzedwa ndi zomwe zidakwaniritsidwa.

Tidali okonzeka kuwona kuchuluka kwa chuma ndi mbiri yabwino yomwe izi zimakopa chidwi, ngakhale pakadali pano tikukhulupirira kuti nthawi ndiyofunika, ndipo tikukambirana koyamba ndi anthu odziwika ndi mabungwe kuti adziwane bwino kwambiri komanso mayanjano oyanjana nawo omwe mungawakhulupirire .

Kuyembekezeredwa kuti kuzungulira uku kuzithandizira chitukuko chonse, ntchito, kayendetsedwe, mgwirizano wamakampani ndi kukwera pamsika kwa kasitomala watsopano 4 mchaka choyamba, makasitomala atsopano 12 mchaka chachiwiri ndi makasitomala atsopano 52 mchaka chachitatu, kuti akwaniritse $ 15m pamilandu yapachaka kuchokera $ 7.5m mu ndalama zogwirira ntchito - potenga nsanjayo iyenera kulowa kuyesa kuti idziyike payokha ndikukhazikitsa zomwe zingakwanitse komanso kutsatsa kwa malonda.

Tili kale ndi gulu la 12 lokhazikika komanso okonzeka kupita ku makasitomala omwe ali ndi malo owonetsera zachuma, onse mu $ 50m mpaka $ 500m bulaketi, onse akuyembekezera kupezeka kwathu kuti ayambe kugwira ntchito pazinthu zawo zapadziko lonse lapansi - komanso kudzipereka kwanu motsimikiza kuti atetezeke mokwanira Zida zopereka chitsimikiziro chabwino komanso mwatsatanetsatane momwe zimayembekezera.

Tikupangira mtundu wa kubwezeretsanso 100% mpaka maulendo angapo, kuti mumvetse bwino kukula kwamphamvu.

Zolinga zakuchulukirabe zitha kutsimikizira magawo oyambilira koma mwaulemu tikufuna kusamalira zoyembekezeka za nthawi, ndalama, ndi chintchito chachitetezo cha kukhathamiritsa ndikutsatsa zomwe tikufunikira kuti timange pazaka zathu zambiri komanso momwe zidakhalira kale.

We suggest that angel associated companies that may also adopt the Brandlight platform, and would pay the advertised mtengo for mitengo integrity and fairness to all investors – yet have preference in the deployment queue and additional influence in feature development prioritisation should their associated enterprises be suitable for adoption of the platform also.

Please do kuwunika what we’ve already built, have it reviewed by your most challenging technical contacts, and consider the effects of multiplying our engineering team capabilities by approximately 10 from this investment round with a staffing of approximately 60 developers and 120 content, sales, marketing and support staff.

Izi zikuyenera kukupatsirani lingaliro labwino la zomwe tingachite ndi ndalama zoyenera komanso zokonzekera zomwe ndizofunikira kuti tifulumizire, chidwi, kukonza - ndi malonda odzipereka, otsatsa komanso kasitomala ka kasitomala.

Ngati mukuwerenga mpaka pano, zikuoneka kuti takufikirani, ndikulemekeza kale zomwe mwakwaniritsa, ndipo tikuyembekeza kuyamikiranso ntchito yomweyi ndi zomwe timafunitsitsa.

We invite your respected time and mayankho, for both guidance and expressions of interest, to help us reach our angel-round targets and return our full focus on the rapid development work that we love being able to do.

Tikuyembekeza kuti makasitomala athu omwe alipo ndi atsopano tsopano akufulumira kugwirira ntchito kuti tiwonjezere umboni wowerengera ndi kuthekera kwakukulu kwa nsanja ya Brandlight, yomwe imawonetsedwa kudzera pa kusanthula kwa tsamba ndi umboni.

Ngati mungathe kupereka ukadaulo wanu wolemekezeka pambali yazinthu - titha ndipo tichita china chilichonse - ingotsatira zomwe timachita kuchokera pakompyuta yanu kapena pafoni, ndikutiwuzani zomwe mukuganiza.

Zowongolera ndalama zogulitsira (kuti zitsimikizidwe)

Yathu mndandanda wazowongolera ndalama [31] akuti akuyenera kukhala pafupifupi $ 290m kuti athe kukhazikitsa gawo limodzi la 29% pakukhazikitsa nsanja ya Brandlight, ntchito ndi kampani, zomwe zimapangitsa kuti mbewu ndi angelowo azisunga 50%. Izi zitha kuonjezera kuwonjezeka kwakhumi pachiwonetsero, ndiye kuti nthawi yomwe agwiritse ntchito mpaka pano adzakhala pokhazikitsa ndikuwonetsa kuwonongeka ndi kukula kwa mbiri.

Tili ndi luntha komanso luso lomanga nsanja ndi gulu lofanananso ndi kuchuluka kwa makasitomala monga GitLab, Transferwise ndi Woocommerce a automattic, magawo omwe akuyembekezeredwa pamlingo uwu angakhale mgulu la 500-1,000 ndikuwonetsetsa bwino nsanja Itha kugwira ntchito zogwirizana ndi magulu onse pazida zonse.

Zowonjezera zina zitha kukhala kuchokera kumalumikizidwe ndi omwe amapereka ndalama, makasitomala omwe angakhale nawo Blackrock [32] ndi makampani awo, ndipo Goldman Sachs [33] ndipo makampani awo - kapena omwe angayikenso ndalama zina zotsatsira ukadaulo wa pa intaneti - pazomwe mungayang'anire ndi kuwongolera zingawonekere.

Kodi timayang'ana bwanji Brandlight?

Mwina mungazindikire ziwerengerozo zikukwera pa $ 1bn chandamale chomaliza kapena kutulutsa - mwina mukufunitsitsa - koma izi ndi zomwe zadalipo kale ndipo zapeza phindu kwa 100%, 50% yachigololo ndi ntchito zina.

Katundu waluso wa digito ndi ntchito zili ndi kuthekera kopanda malire, zogwirizana ndi nsanja zathu, zofananira, komanso omvera ambiri padziko lonse lapansi pachilankhulo chilichonse.

Brandlight ndiyosiyana ndi ena, monga momwe mudawonera kale ngati mudayesapo, ndipo monga tidachita, kuti tipeze yankho lokwanira komanso kusanja kwadziko konse.

Chonde chitani Google monga momwe mungafune kwa "open-source Enterprise ecommerce" kapena mawu ofanana ndi omwe atchulidwa pamwambapa - titha kukhala ofunitsitsa kufananizidwa ndi chilichonse chomwe takambirana.

Pafupifupi mabungwe onse amafunikira tsamba lawebusayiti, ndi zina zambiri zofunika kuchita kuti achite bizinesi yambiri, yolondola komanso yosunga makina ogwiritsira ntchito - onjezerani mayiko akunja kusakaniza ndipo kumakhala kovuta.

Bizinesi imafunikira mawebusayiti amakono, mwina kwambiri kuposa maofesi ndi masitolo, kuti athe kucheza ndi omvera omwe akungowerenga kudzera pa intaneti.

Ntchito ya webusayiti ya Brandlight ndi yofanana ndi ofesi kapena malo ogulitsira, kupatula kuti ndi zolemba za codebase, sitifunikira konkriti, chitsulo, galasi, mkuwa ndi zinthu zina kuti titchule mwachangu.

Komabe, misonkho ndi yofanana, ndipo imachuluka ndi kuchuluka kwa zinthu, ntchito ndi zochitika zomwe zimachitika - chifukwa chake kuwerengera kwathu kukugwirizana ndi kuyesa kwanyumba.

Titha kukula, atomally komanso mosapindulitsa ndi malonda amtundu wa kasitomala wathu, monga amnjira odalirika komanso othandizira opanga ma digito.

Timapereka maofesi ofanana ndi ma digito, kuyamikira kukula kwa kufunikira kwa maofesi am'malo ambiri ogwira ntchito, zonse zokonzekera, komanso chiwonetsero chatsopano pazida zonse m'malo onse ndi ziyankhulo.

Mwina zomwe tikuyembekezerazi ndizofunika kwambiri, mwina ndiwofunitsitsa - tikuyembekeza choncho - ndipo koposa zonse, tikuyembekeza kuchokera kuzomwe mudakumana nazo m'mbuyomu, maukonde ndi chitsogozo, ndi chidwi komanso chofunikira kwa inunso.

Funso limodzi lomwe tiribe; ngati tingathe kupereka ukadaulo kuti ugwirizane - tili kale, ndipo titha kuchita zambiri ndi thandizo lanu.

Tikukhulupirira kuti muwona kale kuchokera ku cholowa chathu, ndikukhala moyo, wogwira ntchito, wopeza bwino mpaka pano kuti ndife gulu lokhala ndi zaka 20 komanso chitukuko, okonzeka kuchita bizinesi.

Mukuganiza chiyani?

Chonde nditumizireni imelo mwachindunji: brandlight@agentdesign.co.uk ndipo tikambirane.

Mawu am'munsi & Mbiri

  1. Kukula kokulirapo[]
  2. Zambiri zaife[] []
  3. Ndondomeko Yachinsinsi[]
  4. Ntchito Yogwira Ntchito Yonse[]
  5. Kodi zimawononga ndalama zingati?[]
  6. Mitengo ya Brandlight[]
  7. Wodzikuza Wowoneka-Chitsime[]
  8. Ubwino wa Gulu Lakutali[]
  9. Digital Jersey[]
  10. Pezani Jersey[]
  11. Jersey.com[]
  12. GitLab[]
  13. Mitengo ya GitLab[]
  14. GitLab idakweza $ 145m kuyambira 2015-2019, yamtengo wapatali pa $ 1bn[]
  15. Posuntha[]
  16. Mitengo Yosinthira[]
  17. Transferwise idakweza $ 582 kuyambira 2012 mpaka 2019, yamtengo wapatali pa $ 3.5bn[]
  18. Zodzikongoletsa[]
  19. WordPress.com[]
  20. WordPress.org[]
  21. Woocommerce[]
  22. Mitengo ya WordPress[]
  23. WordPress Content Management Systems Marketshare[]
  24. Automattic inakweza $ 617m kuyambira 2006 mpaka 2019, yamtengo wapatali pa $ 3bn[]
  25. Ma Webusayiti Amakampani a Brandlight Live[] []
  26. Wikipedia - Mbewu Zazungulira[]
  27. Swanson UK & Europe[]
  28. Makupalat[]
  29. Wikipedia - Angel Investor[]
  30. Wikipedia - Angelo Aakulu[]
  31. Wikipedia - Zopereka Zachitetezo, Zozungulira Series[]
  32. Blackrock[]
  33. Goldman Sachs[]

Siyani Yankho

Menyu Yofunikira

Zokonda

  • Ndalama
  • Chilankhulo
  • Kutumiza Dziko